PRE-ROLLS
Experience
Hidden ‘portals’ in big cities for the curious to discover. At the end, special codes
provide access to the latest edition and a souvenir.
An example for Washington D.C.:
Visitors get a souvenir for visiting the museum.
OOH
Placed where people would be able to access Nat Geo Wifi and read the latest edition for free.
Situation: University Campuses
Situation: Airport waiting lounge
AD: Hamza Ali, Brittany Reid.
CW: Evan Shisler
ST: Nana Dadzie