Aldi is a mystery to those who don’t know us.
Yet those that do, love us.
We do things differently than every other
grocery store and it can be intimidating
looking from the outside in.
So let’s feed into that apprehension
and create a cult of intrigue.
VIDEO
OOH
SOCIAL
Aldi Introduces Aldi Insiders—A loyalty program where insiders rise though the ranks to get exclusive rewards.
Starting with a loyalty card, then cart quarters, bags, and coupon booklets.
ACTIVATION: ALDI WEEKLY MEETINGS
Cult movie screenings at one ALDI parking lot, once a month. Insiders get special access and the location.
AD : Hamza Ali
CW: Aubrey Estes