
McCafe x RMHC
More Than Just A Cup
McCafé® At Home announced a multi-year partnership with the Ronald McDonald House Charities® (RMHC) to support families with hospitalized children. To launch the partnership, McCafé released an online video, as well as, provide immediate support to RMHC programs, McCafé At Home released a limited-edition “More Than Just a Cup” mugs for $1800 each, with 100% of the purchases going to RMHC.
CREDITS
ECD: Bharat Kumar, Marcelo Ramirez
ACD: Alejandra Guerrero, Rodrigo Ribeiro
Copywriter: Dillon Hansen
Art Director: Hamza Ali